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CowCow Womens Cats Kitten Meow Paw Pet Kitty Animals Claw Skater Dress, XS-5XL

£20.99
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CowCow Womens Dinosaur Tyrannosaurus Stylish Party Summer Sleeveless Dress, XS-5XL

£20.99
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CowCow Womens Cute Doodle Blue Whales Marine Seamless Skater Dress

£19.99

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COSPLAY!

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Cosfun Best Tsukino Usagi Serena Cosplay Costume mp000139

£78.00
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3GARDEN Cosplay Choker Red Velvet with Moon Necklace

£9.90
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OURCOSPLAY Women’s Sailor Moon Kino Makoto Cosplay Costume

£45.55
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Angelaicos Womens Color Block Bowknots Costume Dress

£17.99
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DAZCOS Adult US Size Bunny Tsukino Usagi Cosplay Costume

£49.88
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And the rest...

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Take anything that looks cute and it can be considered kawaii. It’s not just limited to clothes or objects either, take chibi’s for example, they’re Kawaii! Generally speaking though Kawaii is anything that is beyond cute. Tiny things win bonus points! 

A style of clothing that’s for the princess. As with all of the sub-styles of Japanese culture, there are many similarities but equally many things that are very different. 

The style often is very dependant on hair and makeup. Hair that’s big-hearted and curly is often the first step, with a head decoration. Then nails, and makeup. Everything that you have is usually a bit more eccentric including phones, bags, and any accessories. 

After that is done? A white or pink dress with beautiful shoes finishes the outfits. 

It’s a style of clothing. Well actually it’s quite a few styles of clothing. 

Harajuku is just a place – but when you refer to the ‘Harajuku style’ or fashion? It refers to quite a few styles. 

It’s more of a movement than a style per say, as there are so many trends that ultimately stand for freedom of speech against social oppression. 

Fashion is a great way to express yourself and in this small place in Japan there are so many styles that lash out against strict rules on what is acceptable.

Are you an awesome Kawaii company wanting to send us your latest product? Or simply want to see yourself listed on this website.


The good news is – we work with every single company that takes the time to reach out to us. Reviews don’t cost you a penny either as we believe in making it very clear that we don’t receive compensation for any of our reviews. Of course, if you want to send us some Poko we’ll be extra happy – but it won’t change our minds on what we think of the product. 


This website is also advert free unless we find something that is extra awesome we want to promote. These are done with full disclosure and are at our discretion as we care about the integrity of the content displayed on this website. . 

Kawaii Reviews
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